Root your message
Every engagement produces the same thing: a documented message foundation your whole organization can work from. What changes between the levels below is how much human involvement and strategic support comes with it.
Self-Serve
$1,997
For smaller teams ready to find their root and move quickly.
Best for: small businesses, startups, founders, and marketing leaders who want a clear foundation without a larger engagement.
Start Self-Serve →Guided
$4,500
For organizations that want human judgment behind the final message.
Everything in Self-Serve, plus
Best for: growing organizations, marketing departments, leadership transitions, rebrands, and teams preparing to expand their use of AI.
Choose Guided →Full Engagement
$12,500
For organizations that want the complete discovery experience.
Everything in Guided, plus
Best for: established organizations, enterprise teams, companies preparing for significant growth, and leadership groups that want deeper facilitation.
Choose Full Engagement →Choose your team
The goal is not to interview everyone. It is to hear from the right people, and the right people are not always the ones with the biggest titles. You will give us each participant’s name, email, and role, and we take it from there.
The people who decided what this organization would be, and who carry the reasons behind decisions no document has ever captured.
They can say why they chose you, and why they stayed, in words your own team would never think to use.
They see how you operate from the outside, across your whole category, and they know what sets you apart from the others they work with.
A long-tenured employee, a customer-facing lead, anyone who understands the product, the industry, or the service at ground level.
What happens next
01
Each participant receives an email with a private link to their conversation. They take it on their own time, from anywhere, with no preparation needed.
02
A window for everyone to complete their conversation, so the synthesis can look across a complete set of voices rather than a partial one.
03
Where the findings come back to the group, agreements are confirmed, differences get the conversation they deserve, and the team leaves owning the result.
04
As the main contact, you are kept up to date on who has completed their conversation and who still needs a nudge, so nothing stalls quietly.
Take the five-minute version yourself first. Same questions, same method, one voice instead of six. You will see what it pulls out of you before you ask anyone else to sit down with it.